Smart . Efficient . Results

Discover Treasures in YOUR Data Sea

AI Marketing Solution for iGaming Operators

AI Marketing Engine Designed for iGaming

End-to-end intelligent marketing solution based on BytePlus technology
High-quality player acquisition
Precisely target potential players, optimize acquisition channels, and reduce acquisition costs
Player behavior insights and segmentation
Multidimensional analysis of player behavior to build accurate user profiles
Churn prediction and lifecycle management
Predict player churn risk, extend lifetime, and improve LTV
Personalized automated marketing
Personalized content recommendations, real-time behavioral triggers, enhanced user experience
Cross-channel campaign orchestration
Omnichannel reach, automated journey design, improved marketing efficiency
Real-time business data insights
Visual dashboards, real-time monitoring of key metrics, support for data-driven decisions

Industry Challenge 1

High acquisition cost for new players

Underlying Reasons
  • Advertising CPM/CPC keeps rising
  • Channels (especially Meta/Google) are saturated
  • New player quality fluctuates: marketing fraud/low-quality traffic
  • Poor new player experience leads to high churn within 24 hours
  • Tightened regulation raises difficulty of ad delivery

Industry Challenge 2

Continuous churn of high-value players

Key Data
  • Top 5% of players contribute 50–65% of total revenue
  • Retaining 1% high-value players brings 8–12% overall LTV lift
Main Reasons for VIP Churn
  • Lack of real-time engagement or timely outreach
  • Longer deposit intervals with no monitoring
  • Game fatigue without personalized recommendations
  • Homogenized promotions cause waning interest
  • Delayed rewards or cashback

Industry Challenge 3

Operations rely on manual work, lack data-driven decision making

Operations rely on manual work
  • Serious data silos
    Player, game, and payment data are siloed, making unified views impossible
  • Reports delayed by 1–3 days
    Can’t monitor business in real time; decision delays lead to missed opportunities
  • No real-time alerts
    Key business events (like VIP churn) can’t be monitored or flagged instantly
  • High volume of repetitive work
    Analysts spend significant time on repetitive data collation
  • Decision-making lacks data support
    Reliance on personal experience rather than data reduces decision accuracy
  • Can’t spot anomalies in real time
    Delayed discovery of payment or user behavior anomalies

DataFusionX AI Full-Chain Marketing Engine

Integrated intelligent marketing system combining data fusion + predictive models + automated marketing

Base Layer: Data Fusion Layer

• Game Data
• Transaction Data
• Ad Data
• CRM Data

Middle Layer: AI Engine Layer

• LTV Prediction
• Churn Prediction
• Behavior Analysis
• Recommended Engines

Top Layer: Application Layer

• Automatic Journey
• Individual Suggestions
• Multi-channel Ad
• Dashboard for Management
All features

DataFusionX’s Three-Dimensional Player Insight System

Value Dimension
Value Segmentation
• VIP / Sub-VIP
• High Roller
• Mid-value Player
• Low-value Player
• LTV potential forecast
Behavior Dimension
Behavior Segmentation
• Game preferences
• Betting frequency
• Betting amount ranges
• Event participation patterns
• Deposit and withdrawal frequency
Lifecycle Dimension
Lifecycle Segmentation
• New users (D0-D7)
• Active users
• Silent users
• Churn risk
• Lost users